What is Social Media Advertising and Why Should I Utilise It?
In today’s world, social media is more than just a way for users to connect with friends. Besides posting pictures and sharing stories online, more and more people have started to shop on social media platforms such as Facebook and Instagram. Hence, businesses have cherished the opportunities and have utilised social media marketing strategy to […]
The Beginners Guide to YouTube Marketing
YouTube is one of the largest video-sharing platforms, now closely followed by TikTok. It, therefore, creates endless opportunities for businesses to reach and engage with their audiences. To put things into perspective, one in every two Australians uses YouTube daily. In addition, the average Australian spends an average of 17.1 hours on YouTube every month. […]
How to use SEMrush for Website Optimisation
SEMrush is a popular SaaS platform that will help you with your digital marketing and SEO campaigns. You can use the tool to help you identify keywords, analyse your competitors, determine organic traffic coming to your websites, check your authority score, and monitor your referring domains. Here are some of the things you can do […]
8 Things You Can Do to Optimise Your Google Business Profile
Previously known as Google My Business (GMB), Google Business Profile (GBP) is a must-have for any business looking to gain from local searches. Having a GBP is the first step toward a successful local SEO strategy. A third of all Google searches have local intent and will be redirected to websites with a GBP listing. […]
How to create social media marketing strategy? [Free Template]
In today’s digital age, a robust social media marketing strategy is essential for any business looking to thrive online. With billions of active users on various social media platforms, it has become a powerful tool for reaching and engaging with your target audience. In this blog post, we will guide you through creating an effective […]
How to Create A Buyer Persona
A buyer persona is a representation of your ideal customers informed by research and marketing. Knowing your business’s buyer personas will help you focus on products that meet your target customers’ needs and align all departments so that they focus on customers who are likely to convert and remain loyal to your brand. An in-depth […]
How to Start Your First Facebook Ads (Tutorial for Beginners)
Facebook is one of the largest social networks with approximately 2.70 billion monthly users. This is approximately a quarter of the world’s population! Notably, people spend at least 2 hours on social media daily and it makes sense to find them where they hang out. With a massive user population on Facebook, the platform has […]
How to Utilise Social Media Marketing for Small Business
Are you a small business owner looking for a levelled playing ground where you can compete with other small and big brands? Social media may be the key to your success! With over 2 billion active users each month, small businesses like yours can put their name in front of all these social media users. […]
Does Purchase Backlinks Still Work?
Should You Buy Backlinks in 2023? Link building is an important aspect of SEO, but acquiring these backlinks can be daunting. You can decide to acquire backlinks manually through outreach or buy backlinks. However, buying backlinks is like a double-edged sword. How you do it determines whether your site will rank or get de-indexed. If […]