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Buzzword are the PPC Management Gold Coast experts you can trust! We build and manage a range of successful paid ad campaigns to suit your needs, including Google Ads & Microsoft Ads. Let our Gold Coast PPC management agency increase your ROI, drive your online sales and get you qualified leads for your business.
We are a result-driven & customer-centric digital and PPC management company that is dedicated to generating real & long-lasting results for your business! Learn how we can help you succeed!
You’ve probably tried other forms of online advertising, but they just don’t seem to generate the leads you want or need. PPC or pay-per-click ads can be incredibly effective in increasing your online leads. Still, this form of online advertising is often misused by businesses who don’t understand how it works.
As a result, businesses often see little return on investment for their PPC ad campaigns & instead end up burning their money and time. As a professional Gold Coast PPC Management Agency, we focus on creating high-quality ads that generate valuable clicks and the quality leads you desire.
We have many years of experience and in-depth knowledge to make your PPC Management Gold Coast campaign a true success! Contact us to learn how now!
PPC is an efficient digital marketing strategy to drive traffic and optimise online advertising campaigns. It allows you to only ‘pay per click’, not for every impression, which means your precious marketing dollars will go much further with this strategy than other techniques!
Our PPC advertising professionals don’t just develop and publish the campaigns, we constantly monitor and optimise them as well to ensure the best results – let our team get you more leads, more website traffic, increased leads and optimal ROI!
Get in touch to find out more about our range of paid advertising services and PPC management for your small business!
Every successful PPC ads campaign starts with research. At Buzzword, our expert team knows the Gold Coast & its retail landscape, helping many local businesses in different industries reap success from advanced paid ads strategies. We have the knowledge & experience to garnish a full understanding of consumer behaviour within the region, which is critical as you want to ensure the effectiveness of your PPC Ads campaigns.
Our PPC Management Gold Coast specialists are here to look after all your paid advertising needs, working closely with you to gain a deeper insight into your target market’s behaviour to develop an optimised PPC ads campaign strategy for you.
Let us know your specific business goals and budget and we will customise a perfect Google Ads or Bing Ads campaign that’s perfectly tailored to your individual requirements. Get started with us today & start seeing the results roll in!
Wondering why everyone is using Google Ads? Simply – because it works! Google Ads are considered the most effective PPC advertising medium. When utilised correctly, the results you get from your Google Ads campaign will surely blow your mind!
As a professional Google Ads & PPC Management agency, we know how to create effective campaigns with proper conversion tracking and location extensions. Most importantly, we know all the ins & outs to get you the best possible results for your targeted keywords, products & services.
Our PPC ads specialists will select the most suitable paid ads campaign types for your business and ensure your Google Ads campaigns are delivered to the right people at the right time!
This type of PPC ad provides an opportunity for advertisers to reach millions of people who search online every day. Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.
It’s designed to complement your keyword-based Search campaigns to help you find more converting customers & drive performance based on your specified conversion goals via Smart Bidding. Combining Google’s automation technologies across bidding, budget optimisation, audiences, creatives, attribution & more, your specific advertising objective is enhanced.
These types of paid ads can help you find more converting customers, drive more value and enables you to acquire more transparent insights. If you want to reach more people & haven’t pursued a Performance Max Google Ads campaign, don’t miss out because all your competitors are utilising it already!
As the new iOS 14 updates impact how advertisers run paid ads campaigns to third-party cookies, we definitely encourage our clients to put more attention towards achieving a diversified platform and channel mix.
You might wonder why you should be bothered investing in Bing ads since it only accounts for 3.2% of the global search engine market share. However, that means it is less competitive than Google search and results in cheaper clicks, and surprisingly, with similar conversion rates to Google.
Why don’t you be one of the advertisers on Bing and develop a new business perspective while your competitors are still struggling with the fierce competition of Google Ads?! Get started now.
Remarketing simply means to market again. Most people prefer to browse several products or services before they actually make a purchase decision because we all like to compare prices, quality and reviews between brands in order to make the best decision. However, once the visitors leave your site, they might not come back again.
However, remarketing gives you another chance to reach your qualified traffic and win them over! What makes it so powerful is that by targeting people who have previously shown interest in the brand before – we can guarantee a better conversion rate than if someone was just browsing online for something new!
What you can expect from our leading PPC management agency…
We launch several different PPC ad campaign types for various target markets & locations to increase the possibility of discovering the target market you're seeking.
At Buzzword, each paid ads strategy is designed uniquely for each client so that it is aligned with your business strategy as well.
We also perform A/B testing when extra budget is available, in order to accelerate the speed of figuring out what type of campaign will work better for your business. This can help shorten the time to achieve your PPC ads campaign goal.
Our expert team will ensure that your paid ads are only triggered by specific keywords so that you won't pay for 'Cost Per Click' for irrelevant searches & non-converting users.
When searching for a product or service on search engines, we all tend to use certain keywords that are relevant to whatever we are looking for.
You can set the location you want your ad to show for so you’re ensured that only local customers who are searching in that location are seeing your paid ads. Other options you can include are time of the day & device types used by your target audience to narrow down your desired users.
A successful PPC advertising campaign consists of eye-catching ad copy and highly valuable landing pages to help grab your target customers attention and lead to more conversions.
At Buzzword, we have experienced content creators & web designers who can create high-converting landing pages with quality content and attractive graphic design that suit your business and branding the most.
Our PPC ads & marketing team knows how to design a landing page that serves its purpose and converts visitors to qualified leads or sales.
Your paid ads campaigns are dynamic, ever-changing assets that need your constant attention to perform at their best. We will monitor & tweak your strategy to maximise your results!
We are constantly monitoring and tweaking your paid ads campaigns and know what works best in order to maximise your sales & conversion rates!
Your dedicated PPC manager will conduct ongoing campaign optimisation through keyword refinement, audience analysis, A/B testing, traffic sculpting & retargeting.
This will assist in:
Get in touch to speak to one of our PPC Management Gold Coast consultants to get started today!
Results-driven
We are a result-driven and customer-focused PPC Ad agency and we care about your business like it's our own!
Our certified PPC professionals have a wealth of knowledge and experience in the field and that allows us to provide our clients with the best PPC campaign management services and amazing results for their paid ads strategy.
Transparent Service
We don't just do a one-time collaboration - we’re in it for the long haul! Building long-term relationships with our clients are what we are all about.
That means we are able to get to know your business in-depth and seek to develop long-term advertising strategies to get you the best results.
We love to generate optimal outcomes for your business and provide suggestions as needed. You will always know how your paid ads campaign is going and seek to provide a fully transparent PPC ads management service that you can rely on!
Optimal Performance
We know that you want more than just top-notch ads when it comes to your PPC campaign. We work hard to optimise your ad quality scores to drive better results.
You want to see high-quality conversions, more sales, better rankings and improved website traffic too! Hence, the team at Buzzword are committed to increasing your PPC ad quality scores over time to generate you more long lasting results.
Suppose you are looking for an effective and interactive PPC advertising campaign that will get noticed by your target audiences? Buzzword’s range of PPC Management Gold Coast Solutions are a perfect choice.
Speak to one of our friendly PPC ad consultants to learn how we can elevate your business to new heights and get you the results you deserve! Book a free PPC ads strategy session with us today.
Some questions we thought you might have.
The cost of your paid ads campaign is totally your call. You are able to do paid ads with any marketing budget. You can also decide your bid for each keyword. However, if you are in a competitive industry, you might want to higher your budget on your keywords bidding in order to stand out from your competitors.
Search engine marketing (SEM) and pay-per-click (PPC) marketing are both digital marketing strategies that can be used to improve visibility and generate traffic to a website. However, there are important differences between the two approaches. SEM is a broader term that encompasses a variety of strategies, including Search Engine Optimisation, Pay Per Click, and content marketing.
SEO is focused on optimising website content so that it ranks highly in search engine results pages (SERPs), while PPC involves paying for ads that appear in SERPs. Both SEM and PPC can be used to increase website traffic, but SEO is a more long-term strategy while PPC is more immediate. SEO may take longer to produce results, but it is typically more effective at generating organic traffic, while PPC is more effective at generating paid traffic. In general, SEM is a more comprehensive approach that includes both SEO and PPC, while PPC is just one aspect of SEM.
There is a range of metrics you can choose to determine your target audience, including geographical location, keywords you use, certain demographics, and overall topics.
Broad match: an option that your ads will still show when people misspell words, look for similar searches or even variants of the keywords you have got listed.
Phrase match: your ad will show when people search for a phrase that matches the keywords.
Exact match: your ad will only show when people put the exact same phrase as the keyword you have listed. This is a good way to attract high-value potential buyers if you have a very specific product or service.
Negative match: exclude your ad from searches with a particular keyword so you won’t be wasting dollars on irrelevant clicks that won’t become an actual conversion.
SEO: The SEO process takes longer but it produces better results because the site will be ranked higher on a web page. PPC usually generates spikes in traffic, which is great for short-term business growth but not so much if you want to rank organically over time without any paid advertising involved.
PPC: The beauty of PPC is that it can be used to gain initial exposure for your business. Advertisers create campaigns with carefully crafted bids and budgets as defined by KPIs like clicks or impressions requested per day, the total allocated each day plus conversion rates from those clicks/impressions so they have something tangible in order not just rely on luck alone when running advertising campaigns online. Yet, once your brand awareness has been built, you might want to start with another technique to maintain your online visibility for long term performance.
In conclusion, SEO and PPC are both important. We recommend using paid ads for initial exposure and invest time into building up SEO practices once those have proven successful in elevating awareness. In that case, you will be getting both paid and organic traffic towards your site!
PPC Ads are excellent for all sized businesses. It is an effective tactic to establish brand awareness, generate website traffic and drive sales while tracking results. Paid advertising can help any kind of business regardless of your size or niche so speak to one of our PPC management Gold Coast experts today to find out how we can make your business thrive!
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