Should You Buy Backlinks in 2023?
Link building is an important aspect of SEO, but acquiring these backlinks can be daunting. You can decide to acquire backlinks manually through outreach or buy backlinks.
However, buying backlinks is like a double-edged sword. How you do it determines whether your site will rank or get de-indexed. If you acquire spammy links, Google might eventually detect them and penalise your site.
While the debate about buying or not buying backlinks has no definite answer, one thing is true – backlinks are essential for SEO.
So, do backlinks work? Does Google allow buying backlinks? And where can you buy quality backlinks?
What are backlinks?
A backlink is a link from other websites pointing to your pages. You can naturally acquire backlinks which is what Google recommends, or you can buy them. Paid backlinks involve the exchange of links for money.
Does Google Allow Buying Backlinks?
No, Google does not allow you to buy backlinks for website ranking. The algorithms have gotten more sophisticated and will detect sites that buy and sell links. If Google doesn’t de-index your site, it may ignore the link meaning it will add no value to your SEO efforts.
But then, people still buy and sell links and have gotten sneakier at it that they get away with it.
It’s okay to hire an agency to help you earn links naturally instead of buying links from website owners. Outsourcing the task of finding high-authority websites and pitching to them for opportunities for guest posts and other outreach campaigns is the best way to earn links.
Quite frankly, the work that goes into seeking opportunities of earning backlinks can be draining. It could mean spending 4 hours or even more daily sending out emails.
Does Buying Backlinks Work?
Yes, paid backlinks still work in improving your search engine rankings as long as you don’t get caught. It’s important to note that it’s not about the number of links you get but the value of each link. So, don’t go about acquiring any backlink you can get your hands on. Instead, focus on getting links from high-authority domains, which will add value to your SEO efforts.
How Much Does Backlinking Cost?
While Google discourages people from buying links, it’s almost impossible to acquire natural links. This is because most website owners have realised the value of backlinks and made it an earning method. Most high-authority website owners will charge for a backlink to your site.
While you can gain links from platforms such as Fivver for just a few bucks, these links will add no value to your rankings. The best way to gain links is through niche edits or guest posts.
Niche edits involve asking a site owner to add a link to their existing web pages at a cost. According to a survey by Ahrefs, you will pay about $361.44 for a niche edit.
If you decide to pay for guest posts, you may spend an average of $77.80 for a single post. Paid guest posts involve you writing a post that links to specific pages on your website, then asking another website owner to publish it on their site.
Why Hire an Agency for Your Link Building Strategy?
Hiring an agency to help you with backlinking is different from buying links. In essence, it’s no different from outsourcing your content or web development. You have to ensure the agency you decide to work with uses white hat SEO strategies for link building, or else you could have yourself to blame if your website gets penalised.
You can determine if the agency you’re working with is reputable for link building by checking online reviews or asking how they acquire links. Be wary of agencies that charge ridiculously low rates because they could likely be using PBNs or other low-quality links.
Paid backlinks still work as long as Google doesn’t catch up with you. The best way to avoid getting into trouble when buying backlinks is to use niche edits or paid guest posts. Understandably, you need to send out endless emails and follow-ups before you can land a single quality link, which can be a time-consuming task. If you are considering link building but don’t have time for this, contact us today!
Our team of skilled professionals carefully analyse your website and industry niche to develop a tailored backlinking strategy that aligns with your business goals. We employ white-hat techniques to build authoritative and relevant backlinks from reputable websites, ensuring the long-term success and credibility of your online presence. Trust Buzzword marketing agency to deliver exceptional results and propel your online business to new heights!
