What Is SEO-friendly Content
To create a useful and functional web design you will need to engage a content writer beforehand. Designing needs some purposeful content. If the content is added after the design aligning it becomes hard. Developers will find it more helpful to create the website layout rather than using the Lorem Ipsum copy. Content creation can start with the designing process, so the developers can use real content. Today, SEO-friendly content writing is the trend.
Why is SEO-friendly content so important?
In content writing, choose a topic and write a couple of thousand words but what is SEO-friendly content? SEO means search engine optimisation, which is a process focused on improving a search engine’s searchability.
Content is any kind of information accessible on the internet. It can be in the form of a video or text. Mash both concepts and have SEO content, which is intended to attract search engine traffic to your website. So, the benefit is clear, but you need to do it correctly.
SEO-friendly content makes your blog or site more profitable. There are more than 3.5 billion searches conducted on Google every day. So, here are the benefits your business can reap from SEO content.
- Get to know a lot about your customer base because you need to understand how people search for and find you.
- If you offer engaging content, your visitors will return for more information. You become authoritative personnel in the digital landscape, which Google adores and rewards with top ranking on SERPs.
- SEO content writing is a cost-effective way of bringing in traffic and more revenue. Google is a free ad platform, where you place your content that offers solutions to customers and not a sales pitch. The majority of consumers ignore advertisements.
- SEO-friendly content helps to expand your network and build long-term niche relationships.
SEO-friendly content writing is a motivator for creating worthy quality content.
How to get the content writing done right?
Create content structure before writing
Identify your content’s main idea, which aligns with keyword search intent and the angle you will use to write. The main idea needs to be sub-categorised so that readers can skim across the content with ease. People share easily readable content, so make sure the information hierarchy is logical and clear.
Content length optimisation
Google has revealed that high priority is given to longer content with high quality. Lengthy content offer users detailed solutions and thorough answers to their queries.
Check your Google Analytics report to see which post-length generates high engagement. If you are new then check competitors’ SERP and which article-length works for them. Remember, quality matters more than quantity, so check the highest-ranking content in your niche to identify its content length.
Page title & Meta tag optimisation
In the decade of 1900s, keywords were used repeatedly across the Meta tags and web pages to rank well. Google introduced updates and keywords have taken a backseat but are crucial. Keywords signal Google crawlers what the webpage is about.
SEO guidelines to optimise:
- Keyword placement – Add keywords at the beginning of the title & Meta description. Crawlers and users can read it easily. It doesn’t get truncated even if pixel count is followed.
- Keyword proximity – Place keywords closer to establish a relationship between both.
- Use focus keywords variations – Never use main keywords repeatedly because it can be seen as keyword stuffing. Use and place keyword variation to make SEO-friendly content look natural. Be cautious about keyword density (not more than 1 to 2%).
Internal page linking
Linking is also crucial to make content SEO-friendly. Internal linking helps search engine bots and users navigate across the website with ease. Ensure to place a related and relevant internal link within your content. Use contextual and descriptive anchor text within your content. Use the main keyword in the anchor text.
Add alt texts
Google bots cannot identify the image relevancy but adding alt texts helps them understand the topic better. Alt text makes your content SEO-friendly and even helps people with processing impairment, learning disabilities, or visual sensory issues to get an idea of the image subject. Incorporate the main keyword in the alt text. Keep the description within 125 words.
SEO content creation is a challenge but is rewarding, so work on it consistently!