Did you know your people spend on average 2.5 hours on social media daily? As a marketer, you can take advantage of this to find your potential customers.
Social media for Ecommerce has become a crucial aspect of increasing sales. When potential customers interact with your business online, they tend to engage in other ways, such as sharing your content or recommending your business to friends.
Let’s look at some tips on how to use social media for Ecommerce and the best Ecommerce social media marketing strategies to get you started.
Why Use Social Media for Ecommerce
Utilising social media marketing can bring numerous advantages to any Ecommerce business. However, to succeed with your social media marketing, you need to have a consistent online presence. While it may seem like a daunting task, social media marketing may not take up a lot of time. Plus, you can always outsource social media management to experts.
Here is why you need to use social media for your Ecommerce business.
Drive traffic to your website
Traffic is an integral part of your Ecommerce business, and the best way to gain traffic is through social media. The best way to drive traffic from your social media Ecommerce platform is to place links to your website on your bio. Ultimately, people who check out your website from your social media could potentially convert into leads and customers.
Determine the interests of your customers
With social media, Ecommerce businesses can quickly determine the interests of their audiences. By doing so, businesses can create social media marketing campaigns that actually interest potential customers
Social media is a huge market
Get your business in front of over 3 billion social media users looking for products or services online. This is such a huge market that if you execute your social media marketing strategy correctly, you will reap big.
Gain referrals
Most online shoppers will trust a recommendation from their peers. A business that’s active on social media platforms will likely gain mentions, shares, and recommendations, further increasing brand loyalty and reputation. We all know how positive mentions and recommendations from social media can increase your rankings on Google. Never underestimate the power of word-of-mouth!
How to use social media in Ecommerce
Each business has different goals which should inform how a business uses social media. For instance, the goal of a business selling pizzas would be to make more sales, while a non-profit would be looking to build a following of volunteers and donors.
Essentially, you will need to build a strategy for social media that aligns with your business goals.
Determine Which Social Media Platforms Suit Your Business
Different social media platforms has different features, benefits, and advertising methods. While it’s hard to remain active on all platforms, you need to determine which one best suits your business and build your brand properly on it.
While determining the best social media platform for your business, you should consider where your target customers spend time. For instance, Pinterest is a favourite among women, Instagram attracts the youth, while most Facebook users will use mobile devices.
Add Value to Your Followers
One of the most common mistakes made by Ecommerce shops is overdoing self-promotion. To avoid this, it is important to refrain from using overly salesy language in your social media posts. Instead, focus on creating posts that provide value to your audience. By actively engaging with your followers, they can become ambassadors for your brand and drive sales without your direct influence.
Who Are Your Target Audiences
Creating helpful content is important, but it is crucial that it meets the needs of your audience. To achieve this, you must first determine who your followers are by identifying their demographics and understanding what they are seeking from your content.
You can ask your audience directly about the topics they would like to learn from you. Alternatively, you can conduct research to find out what topics your target audience is discussing on social media.
Add Social Media Buying Options
You want to make it easy for your customers to buy your products. The best way to increase the chances of conversions and sales is to place the shop now buttons where customers can see them.
Instagram has done a great job helping Ecommerce stores sell more easily. You can add buttons with your preferred call to action when you make a sale post.
Optimise Landing Pages
Give your followers a great experience by helping them navigate from your social media Ecommerce platform to your website. The landing pages you direct them to should be well-optimised, and they should provide all the information your potential customers are looking for.
Your landing pages should have quality images of the products and demo videos. In addition, you should include the product specifications such as size, weight, and prices. Ensure you also have clear call-to-action buttons to convert the website visitors easily.
Consider Mobile Users Experience
Most people access social media using their mobile devices, and you should consider this when creating your social media copy. Thus, you need to have proper content formats. For instance, your videos and images should be in a vertical format. Also, you need to provide mobile-friendly payment options and visible call-to-action buttons so your users can have a smooth experience on mobile.
Consider Automating Social Media
Your followers expect you to bring them content consistently. Since you have other things to do for the business, you can automate some processes. For instance, you can create all posts you want to share on your socials in a few days and schedule them to publish automatically. You can also use chatbots to help your customers with basic queries.
Try Paid Advertising
Social media paid campaigns can help you gain more online visibility. While there are ad types for social media, you can test them out to determine which works best for your business. Try retargeting ads on Facebook or exploring shoppable ads on Instagram.
Optimise Your Social Media Accounts
Optimising your social media is the most important step if you want to succeed with your social media marketing strategies. Optimising your account implies adding all the relevant information and filling in all the details on your profile.
By doing so, when potential customers land on your accounts, they will know what your business is about, your website, and CTA buttons.
Start Scaling Your Ecommerce Shop With Social Media
Social media is a great platform to market your business since most people spend a lot of time browsing their socials daily. Social media marketing offers a great opportunity for Ecommerce stores to create a following, increase sales, and build brand loyalty.
With the above tips, you can enjoy the benefits of using social media for Ecommerce. If you’d like some help exploring social media marketing strategies, contact us, and we’ll customise a solution for your business.
