If you’re an advertiser using Google Ads, you’ve probably heard about the advertiser verification program. This program requires advertisers to verify their identity and business information before they can run ads. But why is it important to verify your account as soon as possible?
In this article, we’ll explore some of the reasons why you should prioritize advertiser verification.
What is Google Advertiser Verification?
Google’s advertiser verification program is designed to validate the identity and business operations of advertisers on Google’s platform. It is intended to increase transparency and trust in the digital advertising ecosystem and to help ensure that only verified advertisers can participate in Google Ads.
To become a verified advertiser, you will need to complete the advertiser verification process. This process involves answering a few basic questions related to your Google Ads account and business. You may also be required to provide additional documentation or information to verify your identity and business operations.
Once you have completed the verification process, you will receive a verified badge on your Google Ads account. This badge will help increase your credibility and trustworthiness as an advertiser on Google’s platform. It will also help distinguish you from unverified advertisers and potentially increase the likelihood of users clicking on your ads.
Why Verify Your Account Early
The verification program is designed to help ensure transparency, prevent ad fraud, and boost the credibility and trust of Google Ads. But why should you verify your account early? Here are a few reasons:
Preventing Ad Fraud
Ad fraud is a major problem in the digital advertising industry. Fraudulent ads can be costly for advertisers and can damage the reputation of legitimate businesses. By verifying your account early, you can help prevent ad fraud and ensure that your ads are seen by real people. The Advertiser Verification Program helps to verify the identity of advertisers and ensure that their ads meet Google’s policies. This can help to reduce the risk of fraudulent ads and improve the overall quality of the Google Ads platform.
Transparency is important in the advertising industry. Advertisers want to know where their ads are being shown, and users want to know who is advertising to them. By verifying your account, you will enhance transparency on the Google Ads platform. The Advertiser Verification Program helps to verify the identity of advertisers and provide more information about their ads. This can help to build trust between advertisers and users and improve the overall user experience on the platform.
Boosting Credibility and Trust
Credibility and trust are essential for any business. The Advertiser Verification Program helps to verify the identity of advertisers and provide more information about their ads. Verified advertisers are more likely to be seen as legitimate businesses and are more likely to be trusted by users.
Benefits of Google Verified Advertisers
As a verified advertiser on Google, you will enjoy several benefits that will help improve your brand’s credibility and increase your click-through rates. Here are some of the advantages of becoming a verified advertiser:
Exclusive Verified Badges
Once you become a verified advertiser, you will receive an exclusive verified badge that will be displayed next to your ads. This badge is a visual cue that tells users that your business has been verified by Google, which can help increase their trust in your brand. Having a verified badge can also help you stand out from your competitors and make your ads more noticeable.
As a verified advertiser, you can also add your brand name to your headlines. This helps increase brand recognition and make your ads more memorable. Adding your brand name to your headlines helps users identify your ads as being from a trusted source.
Improved Click-Through Rates
Verified advertisers typically enjoy higher click-through rates than non-verified advertisers. This is because users are more likely to click on ads that they trust. Becoming a verified advertiser helps increase your click-through rates and drive more traffic to your website.
Leveraging Business and Logo Assets
When it comes to Google Ads, leveraging your business and logo assets can help improve your ad performance and brand recognition. Here are some reasons why you should consider verifying your business and logo assets as soon as possible.
Business Name Asset
The Business Name Asset is a feature that allows you to display your business name alongside your ad. This increases your brand recognition and trust with potential customers. To use this feature, you need to verify your business information through the Advertiser Verification Program. This includes providing information such as your industry, billing country, and business registration details.
Once your business information has been verified, you can add your business name to your ads. This will appear in the headline of your ad, making it more prominent and eye-catching. It can also help improve your ad’s click-through rate (CTR) and overall performance.
Another way to improve your ad’s performance and brand recognition is by using Logo Assets. This feature allows you to display your company logo alongside your ad. Like the Business Name Asset, you need to verify your business information to use this feature.
Having your logo displayed alongside your ad improves brand recognition and customer trust. It also helps your ad stand out from your competitors and improve your CTR. Additionally, using a logo can help create a consistent brand image across all your ads and marketing materials.
To use Logo Assets, you need to provide a high-quality image of your company logo. This should be in either PNG or SVG format and meet the size and resolution requirements set by Google. Once your logo has been verified, you can add it to your ads and start reaping the benefits.
Impact on Different Types of Ads
If you are running any type of ads on Google, it is important to verify your account. Here’s how the verification process can impact different types of ads:
- PPC Ads
PPC (pay-per-click) ads are a popular form of advertising on Google. If you are running PPC ads, the advertiser verification process will not affect the way your ads are served or the cost of your ads. However, it is important to verify your account to ensure that your ads are not paused or disapproved due to verification issues.
- Digital Ads
Digital ads, such as display ads and video ads, can be impacted by the advertiser verification process. If your account is not verified, your ads may not be served or may be paused until the verification process is complete. This can result in lost impressions and clicks, which can impact the overall performance of your campaign.
- Political Ads
Political ads are subject to additional verification requirements on Google. If you are running political ads, you will need to complete additional verification steps to ensure that your ads are served. This includes verifying your identity, providing information about the organization you represent, and disclosing who is paying for the ads.
Maintaining Authenticity and Avoiding Imposters
One of the main reasons why Google has introduced the Advertiser Verification program is to maintain authenticity and prevent imposters from advertising on their platform. Verifying the identity of advertisers ensures that only legitimate businesses are able to advertise, and that users are not exposed to fraudulent or deceptive ads.
Authenticity is a crucial aspect of building a brand. Consumers are more likely to trust and engage with brands that are authentic and transparent. Verifying your identity as an advertiser demonstrates your commitment to authenticity and building trust with your audience.
On the other hand, allowing imposters to advertise on your behalf can have serious consequences. Not only does it damage your brand’s reputation, but it can also result in financial loss and legal issues. If you verify your identity, you are protecting your business from potential imposters who may try to use your brand name or logo to deceive users.
It is important to note that Google’s Advertiser Verification program does not just verify the identity of the advertiser, but also the authenticity of the brand. This means that advertisers must use their legal name and provide accurate information about their business. By doing so, you are ensuring that your brand is presented in a truthful and authentic manner to users.
Verification Badges and SERP
When you verify your Google Ads account, you earn a verification badge that appears on your ads. This badge lets potential customers know that your business has been verified by Google and that you are a legitimate advertiser. Verification badges help to build trust with customers, which can lead to more clicks on your ads and higher conversion rates.
In addition to the verification badge, your ads may also appear differently on the Search Engine Results Page (SERP) once you have been verified. Your ad may include a message that says “Verified by Google,” which can help your ad stand out from the competition and increase your click-through rate.
It’s important to note that not all verification badges are created equal. Google offers different types of verification badges depending on the level of verification you have completed. For example, if you have completed the highest level of verification, you may be eligible for a “Verified by Google” badge, which is the most prestigious verification badge available.
It’s also worth noting that verification badges are not a guarantee of quality or legitimacy. While verification can help to build trust with customers, it’s important to ensure that your ads are still high-quality and relevant to your target audience.
To complete the advertiser verification process, you need to answer a few basic questions related to your Google Ads account. These questions will help Google confirm your identity and eligibility to advertise on their platform. Once you’ve answered the questions, Google may ask you to provide additional documentation to verify your identity.
The documents you need for advertiser registration on Google Ads depend on the type of business you run. Generally, you’ll need to provide proof of identity, such as a government-issued ID or passport, and proof of business registration, such as a business license or tax registration certificate. You may also need to provide additional documentation, such as proof of address or bank statements.
Google may ask you to verify your account for several reasons, including if they suspect fraudulent activity or if you’ve made significant changes to your account. Verifying your account can help prevent your ads from being disapproved or suspended, and can increase trust and credibility for your Google Ads.
The time it takes to complete Google advertiser verification can vary depending on several factors, such as the type of business you run and the documentation you need to provide. Generally, the process can take a few days to a few weeks.
If you don’t complete advertiser verification for your Google Ads account, your ads may be disapproved or suspended. This can result in lost revenue and a negative impact on your business. It’s important to complete the verification process as soon as possible to prevent any disruptions to your ad campaigns.