AdWords ROI Calculator

Use the keyword calculator below to determine the best keyword bid prices for your AdWords campaign.

To get started, just enter the following metrics (be sure to fill in ALL fields). You can then play with the values to see how to improve the results and profitability of your AdWords campaign.

What is your monthly Pay-Per-Click budget?
$
How much does your product or service cost?
$
How much profit do you make per sale?
%
What is your estimated keyword price?
$
What percentage of visitors will convert from the ads?
%
Calculate
Calculate

Expected Results:
Conversion Target – Clicks per Month:
Conversion Target – New Clients Per Month:
Monthly Revenue:
$
Monthly Net Profit:
$
Estimated Customer Advertising Acquisition Cost:
$
Pre-Advertising Profit Per Sale:
$
Post Advertising Profit per Sale:
$
Return on Investment (ROI):
%
Return on Ad Spend (ROAS):
%

What’s the Calculator?

This Adwords calculator will show you how to run a profitable AdWords account by paying the right amount for your keywords.  Rather than letting Google determine the amount you pay for each keyword using automate bidding, you should control your “cost-per-click” in order to make sure your bids are profitable.  Enter different amounts in the first five fields to the left to plan your campaign.

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